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MGT301 Assignment no 01 Spring 2013

SEMESTER SPRING 2013 PRINCIPLES OF MARKETING (MGT301) ASSIGNMENT NO: 1 Opening Date: 27 April, 2013 Due Date: 02 May, 2013 Marks: 20 TOPIC: Market Analysis & Selection through Strategic Planning Learning Objective:    The objective of this activity is to apply the concept of market analysis and importance of market characteristics in launching business in new market. Learning ... Read More »

MGT301 assignment no 2 fall 2012 solution is uploaded

MGT301 Principles of Marketing Assignment 2 Solution Fall 2012 Unilever is one of the largest companies and is a subsidiary of Lever Brothers Pakistan Limited. In 1993, Lever Brothers formulated a team to search for new business potential in Pakistan. After market analysis, the team concluded that there is a lot of potential in ice-cream market in Pakistan and Lever Brother should ... Read More »